Blair Conklin’s Reason to Beach


Growing up in Laguna Beach, California, Blair Conklin couldn’t always count on consistent waves. So he got creative, the rest is history.

What’s your reason to beach?


Reef is the beach lifestyle leader since 1984, our purpose is to provide premium, comfortable, and innovative products in a sustainable manner.


REEF UP, Town Center Diliman, Trinoma, Uptown Mall BGC. Solenad, Pueblo Verde Mactan, SM Davao Ecoland. Festival Mall, SM Southmall, Acienda Designer Outlet. Gforce: Mal of Asia, Newport, Alabang Town Center, Ayala Bacolod