GRIND, The Nons-Stop Action Sport Shop Opens in Festival Mall Alabang


GRIND is a namesake concept store that just like the edgy skateboarding trick, is definitely not for the faint-hearted. The store aims to be a one-stop action sports shop for thrill seekers and those who want to try new things. Just like the exhilarating skateboarding trick from where it got its name, Grind advocates living out of the ordinary and leading an adventure-fueled life.

The premiere action sports and lifestyle concept store, recently opened its new branch in Festival Mall, Alabang. A concept store that caters the emerging boardsport and action sport culture in the Philippines, GRIND is ready to serve its customers south of Manila and be overwhelmed with wide array of brands and products that the shop offers.

Positioned as a Non-Stop Action Shop, Grind boasts everything that a skate, wake, surf and bike enthusiast would need. For all surfing and beach essentials, Grind carries rashguards, boardshorts and swimwear from brands such as Hurley, Seafolly, Volcom, O’Neill, Roxy, Quiksilver, ST Comp and Billabong. Grind also carries some of the most interesting accessory brands – from unique and intricate socks from Stance to fashionable and quality specs from Komono, Raen and Spy, classic style backpacks from Herschel Supply co..

Popular headwear brands like Brixton and the heritage brand Mitchell and Ness are also available inside the store as well as skate shoe brands like Globe, Supra, Baker, Nike SB and Adidas. They also have Philippines’ top local premium boardsport brands like Big H and Fluid Surf.

Grind invites adventurous hearts and thrill-seekers to check out its array of premium and celebrated action sports brands.

Grind Store is located at 2nd Floor Festival Mall, Alabang, Muntinlupa City. To know more about the latest Grind news, follow their social networking sites: and

Also visit the following GRIND store: Ayala Center Cebu, Nuvali Sta. Rosa, Robinsons Ermita, Shangrila Plaza Mall Edsa, KCC Mall General Santos, Serin Tagaytay, Fairview Terraces, UP Town Center, Quezon City,Ayala Glorietta 5, Makati, Harbor Point Subic,Abreeza, Davao, Robinsons Galleria Cebu, Centrio CDO, Eastwood City Walk 2 Libis and Gateway Mall Araneta Center QC.   

Grind is owned and operated by The Primer Group of Companies, Asia’s next retail giant.

About Primer Group of Companies

The Primer Group of Companies is engaged in the retail and distribution of the world’s top consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We are also proud to expand our portfolio in industrial products and services, with businesses in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services. Its’ retail authority has grown to over 120 premium brands, more than 100 free-standing stores and over 600 consignment doors in 8 Asian countries. The Primer Group is poised to reach new heights through its numerous recognitions locally and abroad.