Waves for Water Gives a New Meaning to the Popular #NOFILTER Hashtag During the World Water Day Celebration


Water is an essential part of our life. Without the access to clean water, people may suffer from illnesses and waterborne diseases especially in far flung areas. I’ve been travelling a lot lately specially in my home country, the Philippines and I’ve seen places that needs an adequate amount of clean water.

10476430_1044427625574524_4685410465112944831_nPhoto from Waves for Water Facebook page. https://www.facebook.com/wavesforwater

Waves for Water, founded in 2009, is a non-profit organization that works on the frontline providing aid and clean water solutions to communities in need around the world. Waves for Water has teamed up with surf company Hurley International to develop a DIY volunteer program called Clean Water Couriers, in which surfers in searching for waves in third-world countries carry filters with them in their luggage.

Pack a few filters in your suitcase and either connect with local non-profits in that area or personally travel to villages to set them up yourself. Creating these types of filtration systems are simple: generally all you need are paint buckets (easily found in any country), a knife to make a hole, spigots and ceramic-drip water filters that can be purchased for $25 each or the preferred community filter at $50.


11076287_10152687736711516_1202747678704903723_n11073330_10152687736796516_6634045217418459197_nRoxy Philippines ambassador Kage Gozun demonstrating the water filtration system to the kids of San Juan La Union. Photo from Kage Gozun (@surftolivetosurf)

last March 22, people from all over the world celebrated the World Water Day. Waves for Water launched a campaign that gave a new meaning to that famous hashtag #NOFILTER. For every #nofilter post on instagram (past and present), one gallon of clean water will be made accessible by Waves for Water teams, around the world.

11081088_10153044147013463_7854188758810981959_nChampion downhill mountain biker, surfer and Hurley Philippines Brand Ambassador Seth Tan. Photo by Mike Del Rosario.

Since it’s common for Instagram users to add a filter to enhance their photos, people often use #nofilter when posting unaltered images to indicate that what you’re seeing is exactly what they were seeing. “#nofilter” is one of the highest hashtag posts on Instagram, with over 114 million images. (http://www.consciousconnectionmagazine.com)


Waves for Water’s concept is to make those posts part of the solution. Beginning March 22, for every post to #nofilter on Instagram, one gallon of clean water will be made accessible by Waves 4 Water and Hurley around the world.
In the span of 24 hours, the Philippines has given roughly 10,000 people the access to clean water by Clean Water Couriers. With 5 countries doing the same thing, the campaign gave an enormous impact.



Waves for Water Philippines Country Director Mr. Carlo Delantar made a journey to Calatrava, Negros Occidental to help alleviate Schistosomiasis which is endemic in this region.




The water filtration system can serve up to 1 million clean gallons of water in a year. Imagine if every surfers, travellers, hikers and even a professionals alike can spread this filter to every households that needs a clean water to drink, we can really change the world through this!

Join the campaign! Please do share more of your journey via social media with hashtags: #nofilter #w4wPhilippines #cleanwatercourier #wavesforwater #worldwaterday


About Waves for Water

Waves for Water is a non-profit organization that works on the frontline providing aid and clean water solutions to communities in need around the world.

Visit http://www.wavesforwater.org/

Like Waves for Water on Facebook, https://www.facebook.com/wavesforwater