HUNTINGTON BEACH, CA – June 26th, 2014 – Quiksilver’s environmentally-friendly roots took center stage in Bali, Indonesia this weekend through the Big Bali Eco Weekend. Through a multitude of events, and in collaboration with Coca-Cola and Garuda, Quiksilver raised awareness for clean Bali beaches, protecting the environment and local turtles, along with promoting sustainable tourism.
The Bali Beach Clean Up Program (BBCU), established in 2008 by Quiksilver and Coca-Cola to help reduce the amount of garbage on the Bali coastline, has removed over fourteen million kilograms of garbage from five participating beaches. As a result, the Sea Turtle Society has been able to release over 32,000 baby sea turtles back into the wild since 2011. This year, Bali’s Big Eco Weekend was able to further contribute to the success of the program with the help of over 1,000 local residents and tourists, releasing hundreds of baby sea turtles back into their natural habitat as well as supporting the local community with jobs and activities for the children.
“This year’s Big Bali Eco Weekend has further cemented Quiksilver’s passion and involvement with this worthwhile cause,” said Sammy Gosling, Quiksilver South East Asia’s Marketing Manager. “We’re committed to eco conservation which ensures Bali’s beautiful beaches and waterways will be enjoyed by locals and tourists for many years to come.”
The Bali Big Eco Weekend featured the 2nd Annual Quiksilver Uluwatu Challenge. Thirty-two participants surfed against local Balinese pros and surfing legends from Quiksilver and Roxy, including Mark Richards, Matt Hoy, Jake Paterson, Craig Anderson, Sally Fitzgibbons, Kelia Moniz, Bruna Schmitz and Rosy Hodge. The Uluwatu Challenge is designed in the Eddie Aikau six-person heat format, in which the surfers compete in two heats, gaining a total of the two highest scores from their four best waves. The winner of this year’s event with an overall highest score of a perfect 10 as well as a 9.5 was American Freddy Patacchia.
Veteran Quiksilver surfer, Mark Richards, has been involved in the BBEW since its inception in 2008, and believes it is an integral part of the Indonesian conservation effort. “Indonesia and Bali specifically are very close to my heart as I’ve been surfing here for decades. It’s fantastic that Quiksilver continue to support the local communities in which they operate, continuing sustainability programs that are critical to the boardriding culture.”
Quiksilver would like to thank its supporting sponsors for a great weekend; Coca-Cola, Garuda Indonesia, Single Fin Bar, San Miguel, Jim Beam, and the Uluwatu and Padma Boardriders Clubs.
Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, which designs, produces and distributes branded apparel, footwear and accessories. The company’s apparel and footwear brands, inspired by a passion for outdoor action sports, represent a casual lifestyle for young-minded people who connect with its boardriding culture and heritage. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. The company’s products are sold in more than 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. Quiksilver’s corporate headquarters are in Huntington Beach, California.
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage. For more information on Roxy, visit www.roxy.com.
About Bali’s Big Eco Weekend
An annual CSR event since 2008, the BBEW is a part of Bali Beach Clean-Up CSR program started by Quiksilver and Coca-Cola Amatil and joined in 2012 by Garuda Indonesia. They now have three beach tractors, two Barber surf rakes, two rubbish transport trucks, an educational van, and a 4-wheeler to rescue turtles, in addition to employing some 80 local people to clean up the beaches each day, in addition to establishing and supporting the Kuta Beach Sea Turtle Conservation and providing uniforms and supplies to the Bali Lifeguards.
All photos courtesy of Quiksilver
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