DC Shoes: Defy Convention 20 Years


DC Shoes, defying convention for 20 years. Here’s a video account of how DC Shoes started, a story that will unfold a legacy to the global skateboarding scene.

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It started in 1994 by a group of skateboarders with a viewpoint that was nearly unheard of at the time -that skate shoes should be designed with skateboarder’s needs in mind.


From there, the spark of innovation caught fire and led to a revolution in skateboard footwear and apparel. For 20 years prior, and for 20 years ahead, DC’s dedication to progression inspires skateboarders around the world to DEFY CONVENTION.

About DC:

“We will be the most sought after skate driven action sports brand”

Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

DC is officially distributed in the Philippines by Primer Group of Companies.

DC Shoes is available at SM Mall Of Asia, SM Aura, SM Pampanga, SM North Edsa – The Annex, SM Cebu, SM Megamall, Trinoma, Eastwood Citywalk 2, Gateway Mall, Festival mall, Robinsons Ermita, Robinsons Galleria, Harbor Point Subic, Nuvali Solenad 2, Shangrila Plaza Mall -East Wing, Ayala Cebu, Centrio CDO and Abreeza Davao.

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