FIRST DC SHOES CONCEPT STORE OPENS IN JAKARTA’S PLAZA INDONESIA MALL

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1 August 2012, Jakarta:  Quiksilver Indonesia in partnership with PT Gagan Indonesia is proud to announce the opening of the first DC Shoes concept store in the capital city of Jakarta’s Plaza Indonesia.

Officially opening its doors on July 27th, the new concept store shows off the full range of DC Shoes skate, BMX, surf and lifestyle products including t-shirts, walkshorts, jeans, caps, bags, accessories and of course the men’s and women’s shoes that they are famous for the world over.

The pioneer of a long list of groundbreaking skateboard footwear technologies, DC Shoes mission has always been about making a significant change in all that they do and it shows in the cutting edge extreme sports products that they produce.  One of the fastest growing of the Quiksilver brands, DC Shoes is quickly capturing the attention and loyalty of today’s urban sports market.

“We’ve seen the demand for our DC Shoes products grow tremendously over the last couple of years throughout South East Asia, in Bali and now in the big cities here in Indonesia,” said Quiksilver SEA CEO Paul Hutson.  “In Jakarta with its huge population there is a pent-up thirst for the specialty extreme sports products that DC Shoes offers, so we are in a great position to be meeting that demand with our new concept store in Plaza Indonesia, together with our partner PT Gagan Indonesia.”

“I’m confident that this new store will not only fulfill the needs of loyal DC Shoes customers but also the many others in search of extreme sports lifestyle products,” says Anil Konidena, COO of PT Gagan Indonesia.  “I’m very pleased to be working with Quiksilver in getting this first DC Shoes store open here in Jakarta, and you can be sure it’s just the beginning.”

PT Gagan Indonesia and Quiksilver have now partnered up to open 6 retail stores throughout Java, including in Jakarta, Surabaya, and Bandung.

This latest DC Shoes store opens on the fourth floor of Jakarta’s Plaza Indonesia Mall, known as Jakarta’s first high end shopping center in all of Indonesia.  Located in Central Jakarta on Jalan M. H. Thamrin, Plaza Indonesia and the DC Shoes store is open 7 days a week from 10 am to 10 pm.

About DC Shoes:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.