Roxy Siargao International Women’s Surfing Cup at Cloud 9 Kicks Off With Opening Ceremony and Excellent Waves


Press Release

1 May 2012, Siargao Island – Philippines:  The Roxy Siargao International Women’s Surfing Cup at world-class Cloud 9 on Siargao Island got started today in excellent 3-4 foot surf, after it was officially opened by Vice Governor Arturo Carlos Egay, Department of Tourism Director Letty Tan, and Municipal Mayor of General Luna Jamie Rusillon, known affectionately as the Father of Philippine Surfing.

 An avid and long-time supporter of surfing, Mayor Rusillon entertained the crowd with a passionate yet humorous speech, welcoming the women contestants and assuring them that Siargao Island had the most handsome men in the Philippines, so he hoped they would all find their perfect mates here.  He continued by referring to the poet Rudyard Kipling and his phase “East is East and West is West and never the twain shall meet,” and how it was certainly not the case as East has often met West with excellent results as evidenced by the many happy Western/Filipino couples on the Island.  All due to the sport of surfing and its influence on Siargao Island!

 Municipal Mayor of General Luna Jamie Rusillon with the local and international competitors

His speech was followed by a speech by Roxy’s Marketing Executive for SEA Holly Monkman, who expressed her appreciation for the opportunity to be part of the event, saying “Getting here was a bit of a challenge, but from the moment I arrived I fell in love with this place.  It’s so beautiful with such great waves and people that I’m so delighted to be part of this event.  I want to say a special thanks to Dino and Chinky at the Primer Group for coming in to help sponsor the event for Roxy, and to Tim and Michaela at the ASC for putting us onto this great opportunity.”

Speeches by Department of Tourism Director Letty Tan and Vice Governor Arturo Carlos Egay followed, both very pleased to be supporting the event and pledging their assurances that they would continue to support the event in the future, which drew a big round of applause.  Dances by local groups followed, and then the event was officially opened by the traditional breaking of a surfboard by Vice Governor Egay, Director Tan, Mayor Rusillon, and Holly Monkman.

Ceremonial cutting of the sufboard by Roxy’s Marketing Executive for SEA Holly Monkman

The 21 women surfers from Australia, England, Germany, Indonesia, Thailand, Switzerland, and the USA all took to the water today with Round 1 and a Repechage Round of two heats completed in solid 3-4 foot surf.

Occasional bomb sets sent some of the less experienced girls scurrying for the channel and picking off the smaller inside waves, but all the girls had a great experience and even those that lost their heats had another chance to advance with the repechage round.

Standouts included Yasnyiar “Bonne” Gea from Nias in Indonesia winning the first heat of the day, local Nilbie Blancada tearing into the biggest sets of the day for her heat win, Australia’s Philippa Anderson dominating her heat, and mother of two Nildie Blancada-Rietenbach getting the win in arguably the toughest heat of the day against fellow Cloud 9 local Manette Alcala, Daisy Valdez from La Union, and 16 year old Angeline Alipayo from Siargao.


Tomorrow the competition is scheduled to resume at approximately 10 am with Round 3, and conditions are expected to be slightly smaller with variable winds, so look forward to another exciting day of surfing from one of the world’s best surfing spots.

This historic event has the distinction of being both the first-ever Asian Surfing Championship event to be held in the Philippines and the first to receive the top Ultima rating for its PHP 300,000 (approximately $7,000 USD) prize purse in Women’s Division competition.

The Roxy Siargao International Women’s Surfing Cup is supported by the Philippine Department of Tourism, the House of Representatives, the Province of Surigao Del Norte, the Tourism Infrastructure and Enterprise Zone Authority and the Municipality of General Luna, organized by the Philippine Surfing Federation, and with sponsorship from the Primer Group of Companies, Rockstar Energy Drink the San Miguel Corporation, and media support by Thirty Six-O Media.

Words and photos by Tim Hain

 About Roxy:

Roxy is a brand of Quiksilver, Inc (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, winter sports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its board riding culture and heritage. See more at

About the ASC

The Asian Surfing Championships began in 2011 with the mission of growing the sport of surfing in South East Asia from the grassroots level by assisting each country in organizing professional surfing events that will develop the skills of their surfers in healthy competition as well as to draw attention to their area for the progression of surfing locally, nationally, and throughout the SEA area.

Organized surfing competitions have historically been the best medium for the development of surfers and for the sport of surfing, where learning how to compete fairly and to being disciplined in training and competition are key skills needed not only for surfing but also for life.

The ASC works with the local, national and multinational event sponsors and organizers to maximize the results of these competitive surfing events towards accomplishing the goals of sharing the sport of surfing and bringing positive economic, social, and environmental benefits to the people in these South East Asian countries.  See more at

About the Primer Group of Companies

The Primer Group of Companies is a consortium mainly engaged in the retail and distribution of the world’s top consumer brands and products. We are also proud to have expanded our business portfolio in the area of industrial products and services through the production and distribution of chemical printing products, retail and maintenance of ACMV and HVAC units with after-sales services and creative graphic design and services. Most recently, the company also opened its first professional retail and merchandising academy.

The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad.