From February 23 up to June 19, 2012, Roxy launched a global social media contest called Let the Sea Set You Free as a way to celebrate happiness, excitement, and adventure among girls from all over the world.
Divided into two equally special divisions, the global contest and the Southeast Asia contest, Roxy’s Let the Sea Set You Free was well received by netizens from all over the world, especially in the Philippines which resulted to five deserving young ladies besting out the 71 entries received from the Philippines alone.
Having submitted creative video entries answering, “What makes you a Roxy girl?”, Andrea Vega, Brei Cabreira, Patricia Mortel, Paula Felice Rosales, and Zoe Lim were chosen by the Roxy Philippines team to be the young finalists for the Southeast Asia prize. Meanwhile, another exceptional young Filipina who joined the contest, Agatha Henry, was able to qualify as one of the 75 global finalists of Let the Sea Set You Free.
From left: Roxy Philippines Brand Associate Chinky de Guzman, Brei Cabreira, Patricia Mortel, Zoe Lim, Paula Felice Rosales and Andrea Vega.
Held last July 5, at the Roxy Store in Robinsons Place Ermita, Roxy Philippines presented a fun event featuring these five young ladies. And after a careful selection among the beautiful finalists, the Bali prize was bagged by Andrea Vega who was very much stoked after the announcement.
The Bali prize was bagged by Andrea Vega who was very much stoked after the announcement.
Do take note that the winner of the Southeast Asian-Philippines leg of Roxy’s Let the Sea Set You Free contest will receive a wide range of awesome prizes starting with a trip to Bali, Indonesia for a 4-Day Roxy Adventure along with the other winners of the Southeast Asian leg; outfits courtesy of Roxy, surfing lessons from the Quiksilver Surf School, free accommodations at one of Bali’s beautiful spa and health retreats, US$500 spending money, a boat cruise to the beautiful Nusa Lembongin Island, and a day trip to Bali’s beautiful temples and cultural land marks. How cool is that? Along with Andrea Vega, top 75 global finalist Agatha Henry will also be joining her in this once in a lifetime experience as our country’s representatives.
The four-month global campaign had three winners – Katie McLean from Sta. Barbara, CA, Emilie Layla Lovaine from Wales, UK, and Madison Setiawan from Bali, Indonesia. The three winners will be attending the Roxy Pro Biarritz, a major surfing contest and beach festival in France which is happening on July 10 to 14, 2012, be outfitted in head-to-toe Roxy gear, get to know the Roxy design team, and be the face and voice of Roxy for the brand’s video segments. All three winners will also each receive $5,000 and the chance to go surfing with world-class Roxy athletes and learn to surf the best waves in the world.
Even though participants of the contest came from different countries and backgrounds, each they still all share a love for fashion, the arts, and of course, the water. Fully embracing what a Roxy girl should be.
Roxy received a total of about 5,000 video and photo submissions from 80+ countries. Aside from the five finalists, the recent Roxy event also served as a culminating activity of the brand’s partnership with three local fashion bloggers namely, Vern Enciso , Kryz Uy, and Lissa Kahayon. Each of the three bloggers had the chance to design their own window displays, which were showcased in the Roxy store in Robinson’s Ermita.
Roxy merchandise are available at Roxy in Robinsons Place Ermita, SM Davao the Quiksilver stores in Nuvali, SM City Cebu, Abreeza, SM Annex, Alabang Town Center, Harbor Point Subic, R.O.X. stores in Bonifacio High Street, Marquee Mall Pampanga, Ayala Cebu, and Camp John Hay, selected Bratpack stores, selected Res Toe Run stores, selected The Travel Club stores, Urban Athletics Greenbelt 3, Stokedinc., Royal Sporting House Ermita, Rustan’s Shangri-La, Toby’s Sports Mall of Asia and Shangri-La, NAIA Terminal 3, and Chimes Mall Davao.
For more information about ROXY and the Let The Sea Set You Free contest, visit www.roxy.com/seaforyourself or www.facebook.com/roxy.
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Roxy in the Philippines.
Roxy is a brand of Quiksilver, Inc. (NYSE: ZQK), the world’s leading outdoor sports lifestyle company which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.