KUALA LUMPUR, – Quiksilver and Roxy Malaysia has unveiled an all-new store concept on the 26th May 2012 in Mid Valley Megamall. The new relocated store, Ground Floor (G-049 & G-050) features the Best of Boardriding with its one of a kind store for shoppers to experience a distinct feeling of shopping with Quiksilver and Roxy.
The store was officially opened by Mr Daniel Yong; Executive Director of Mid Valley Megamall, Ms Rennie Lee; General Manager of Mid Valley Megamall, Mr KC Choo; CEO of Urban Surf Sdn Bhd and Mr Christopher Choo; Director of Urban Surf Sdn Bhd.
The new store is generated with a fresh and innovative concept, which implies the brand’s original core of boardriding. It is a unique store, which offers a complete product range and technical hardware to the growing community of surfers and skaters in Malaysia.
Quiksilver & Roxy Malaysia had also invited Mr Markus Gneist, founder and surfboard shaper from Journey Board for the official opening. Markus was invited to share his knowledge in surfing and how to choose the right surfboard for oneself. He also brought along a balancing board for everyone to try for a taste of surfing.
During the grand opening, Quiksilver & Roxy Malaysia had a special one-day only opening promotion (Buy 2 Free 2) storewide for customers and those who purchased with a Citibank credit card received a free Quiksilver Eco bag. Games and activities such as lucky draw were held throughout the day and customers walked away with amazing prizes such as Quiksilver watches, Skullcandy headphones and Sunway Lagoon tickets.
The Director of Marketing, Catherine Chin added that, “The store will be a one stop for boardriding lifestyle enthusiast to get their favourite apparels and hardware. Quiksilver & Roxy Malaysia had come a long way with 17 years of history rooted in building the boardriding lifestyle. We are honoured to be able to continue to do so through our retail experiences and organizing boardriding contest and activities in Malaysia.”
Back in 1995, Quiksilver shook up the world of surfing and created a huge stir when it opened what was then a surf concept shop in Kuala Lumpur, Malaysia, which is a non-surfing country. Seventeen years later, Quiksilver created history again with their full surf shop concept store in Mid Valley Megamall.
Quiksilver & Roxy intends the new shop to be a living, breathing environment dedicated to surfing, art and fashion – original, authentic and welcoming. The whole idea was to create a unique and original environment, by adopting an unusual approach to interior design that involved the combination of wood, metal and cement materials to allow the customers to shop in comfort with an ambience of the core lifestyle elements. Right from the entrance, the scene is set with a wall of screens with video from the best boardriding scene is set to welcome customers into their store.
With a sales area covering some 7,150 square feet, the new site will offer boardsports enthusiasts with the widest product range from Quiksilver and Roxy to be found anywhere in Asia. This large space is dedicated in offering technical gear, surfboards, skateboards, kids, eyewear and watches plus two open plan spaces offering the Quiksilver men’s and women’s Roxy lines.
This store will also introduce the Quiksilver Premium line for men and Quiksilver Women line for women; an offering for the more mature customers. The space inspired by the beach houses of Long Island using wood sandblasted by sea air, vintage furniture and Asian carpets collected on far away travels.
There is also a café with a chilling atmosphere that’s just perfect for hangouts individually or with friends, and exploring the collections, meeting riders, having a coffee or checking your emails. But there are plenty more surprises in store to be discovered by everyone – let the sea set you free !