Fabulous, fearless, and female.
These are just some of the adjectives that describe the participants of Billabong’s All Girls Surf Camp this year. Held in San Juan Surf Resort in La Union, the activity is a milestone for the brand, whose stylish and edgy design philosophy has propelled it into international renown over the years.
What made the 3-day surf camp even more memorable is that the ladies learned Surf 101 from Billabong team rider and professional surf instructor Luke Landrigan. The surf champ won numerous competitions for both short and longboarding in the country, emerging as the 2009 Champion of the Aurora Surf Cup Challenge, as well as the Nike 6.0 and Global Surf Industries Longboard Pro Invitationals.
“At Billabong, we don’t look at surfing as a sport. For us, it’s really a way of life,” says Freddy Gonzalez, President of Freesurf, Inc, the exclusive distributor of Billabong in the Philippines. “The surf lifestyle is all about being laid-back and open to new experiences, and for the participants of the first all girls surf camp, this is definitely something different and fun.”
Aside from getting surf lessons from a bona fide surf pro, the participants also got to jam with DJs Niki Rojas and Joey Santos, whose unbelievable beats and smooth rhythms on the turntable have made them the toast of the local party scene. Aside from being excited to learn more about surfing and music, these femme fatales were also big fans of Billabong’s art-driven and functional designs. Known for a variety of lifestyle clothing that ranges from jeans, tops, and stylish tees, to standout bikins, totes, and other accessories, Billabong has been the go-to brand for fashionistas and surf enthusiasts all over the world.
Billabong has certainly come a long way since its humble beginnings in 1973 when Australian surfer Gordon S. Merchant sold handmade boardshorts that suited the demands of fellow surfers. As the company grew, so did its product line. It is now available in numerous countries from North America, Australia, Europe, South Africa, South America, Brazil and Asia.
“The surf community in the Philippines just keeps growing,” says Gonzalez. “And we’re always happy to do our part in helping grow it. Given the response to the first Billabong All Girls Surf Camp, we look forward to having more events for the surf enthusiasts in the country.”
To experience the unique lifestyle brought to you by Billabong, visit the Billabong flagship store in the Rockwell Power Plant Mall or at all Aloha Boardsports branches. You can also log on to www.billabong.com/asia/ or call +632.8380929 for details.